Let's put our product planning shoes on for a second.
The other day, I was chatting with some dealer friends about VW's current package/trim level vs. options strategy. Namely, the inability to have cloth seats AND a sunroof, which we'd want to spec, should we find ourselves signing papers on a new GTI.
As of right now on VW.com, the only options available on a Golf GTI SE are Driver Assistance, Lighting Pack, Transmission, and a host of Volkswagen accessories. But that's it.
So, pretend you've been promoted to Golf/Golf GTI Product Planner at VWoA. Congrats, you earned it.
What components of certain trim levels would you like to see become standalone options? Would you buy a base car with leather and no sunroof? Conversely, would you buy an SE with cloth?
As a bonus question, which (if any) colors would you like to see added to the Golf/Golf GTI's palate? Would it be something legacy (ex. Black Magic or Mulberry), current but from other product (like the Golf R's Lapiz Blue Metallic or Beetle's Habañero Orange Metallic) or something else entirely?
The other day, I was chatting with some dealer friends about VW's current package/trim level vs. options strategy. Namely, the inability to have cloth seats AND a sunroof, which we'd want to spec, should we find ourselves signing papers on a new GTI.
As of right now on VW.com, the only options available on a Golf GTI SE are Driver Assistance, Lighting Pack, Transmission, and a host of Volkswagen accessories. But that's it.
So, pretend you've been promoted to Golf/Golf GTI Product Planner at VWoA. Congrats, you earned it.
What components of certain trim levels would you like to see become standalone options? Would you buy a base car with leather and no sunroof? Conversely, would you buy an SE with cloth?
As a bonus question, which (if any) colors would you like to see added to the Golf/Golf GTI's palate? Would it be something legacy (ex. Black Magic or Mulberry), current but from other product (like the Golf R's Lapiz Blue Metallic or Beetle's Habañero Orange Metallic) or something else entirely?