And there is no way Doug knew. He said in one of his videos that he was going to launch it company way back in the beginning of the year pre-covid, but held off.
It's been quoted that BaT is going to stay autonomous. My guess is BaT needed engineering help given they were a small company. Probably a win for both. BaT gets a massive investment both in bodies and capital, and Hearst strengthens their Autos portfolio with a business that makes money.