My facebook feed, web ads, and snail mail have blown up over the last few weeks with Ferrari Roma ads/promotions.
Anyone else have this? Maybe I am just the target demographic of yuppy who can (in theory) afford a cheap Ferrari, but not an expensive one, so they are marketing to me?
Also, what's most unique about the advertising I've been getting is that it stresses style, sophistication, and adventure with the car. It never really mentions performance, etc.
So I guess my questions are:
1) Is Ferrari's advertising (to the extent that Ferrari advertises) moving more toward selling the brand a lifestyle brand and less about all-out performance cars; and
2) Is the Roma selling well? I don't even remember a Ferrari model advertised like this.